Martha Kenny Media

Key terms: Brand Identity= Like a personal identity that you can identify when looking at the appearance. Patriarchal hegemony= the belief that men are superior over women. Bell Hooks feminist theory=    Feminism is not a lifestyle choice: it is a political commitment. controlled more politically and dominated by political agreements. To what extent are Women and Adbusters examples of specialised and institutional media productions? Make reference to their distribution and circulation:  Since its launch W omen has competed with W omen's own and women's weekly to be the top-selling title.  The three great rivals ended up as sister titles when their companies merged to become IPC.  Their actual sales peaked in about 1959. IN 1937 Ordhams (now IPC) opens printing plant in Watford, Herts with 'speed-dry Gravure Process' for colour printing.  Women launched weekly with very low cover price.  IPC: IPC owns over 40 brands  Main stream

Brand identity  "Brand identity  is how a business presents itself to, and wants to be perceived by, its consumers" Essential aspects: Target audience The style of it  When it comes out/published e.g. weekly, yearly Compare and contrast the brand identity of Vogue (July 1965) and Woman (23-29 August 1964) Women's Magazine: Creates more of an innocent image of Women Stereotyped white english housewife  More direct, personal ideology Happy gesture codes  Looks like she has been influenced by all the advice and tips that are mentioned inside this magazine   Saracatic/false ideologies created  The 'maternal' everyday woman.  Vogue Magazine cover: Appears more cultured, goes against the very stereotypical white english housewife. Instead she is dressed in exotic, colourful clothing, with matching jewellery. Potraying she is bold, wealthy and put a lot of effort into  

How does the front cover of the set edition of Woman reflect the socio-historical context in which it was made? Women's magazines became very popular in the post-war period, creating many ideologies and new standards that were pressured onto the audience which typically were women. These women were advised how to live, how to clean, what to look like etc. During the post-war period women were also advised to become a house-wife, this was told to them by the men in society at the time (those who were also writing and publishing magazines like these) this reinforced patriarchal hegemony that they were intending to create. Many codes and conventions are used to create standards and patriarchal society. In the muse en scene the main image of the women specifies the sort of target audience and what the magazine is trying to achieve (setting standards to look like this women). The colour scheme is very old-fashioned and the choice of colours are very bleak but feminine. There is

Key theory 9  - Feminist theory - Bell Hooks  Beliefs and what she argued for:  Feminism is a struggle to end patriarchal hegemony and the domination of women. Feminism is not a lifestyle choice: it is a political commitment Race, class and gender all determine the extent to which individuals are exploited and oppressed.  Female stereotypes: They should and clean Look after the children  Emotional and sensitive Care about appearance a lot  Cry a lot, the one to be heart broken Has a lot of affection Physically weak Relies on a lot Spends a lot of money of themselves. Women are shallow Women are bad drivers Women are bad at sport Women over-react or are dramatic  Dependent on a relationship and men Being seductive  Advertising in Magazines + their beneficial values:  Magazines generate revenue primarily through sales of copies (print and digital) and through advertising. Advertising accounts for approximately one third of total revenues across the indu

Set Text - Mainstream Magazine 'women'  Codes and conventions: Main image of a women, very feminine, middle aged housewife. Headline specifies what is included in the magazines content.  Tag line on the side of the front page attracts the audience and also creates humour.   The front is very old fashioned, set in the 50s, old fashioned costumes and advice.  Very feminine features are emphasised, Eg. White teeth, bright deep set eyes, rosy cheeks. Creates an ideology for the audience that they should aspire to look like this.  Small review/slogan at the top of the Magazine: promotional technique.  serif font as the masthead, again very gentle and feminine = sexist issues that were present at the time that this was published. Maniuplating working women (which were a few) to buy this magazine and become a house wife. Gesture/proairotic code = main women smiling creates the ideology that if you purchase this magazine you will become just as happy as the women in the M

Key Theory 8 - feminist theory - Lisbet Van Zoonen Gender is constructed through codes and conventions of media products, and the idea of what is male and what is female changes over time Women's bodies are used in media products as a spectacle for heterosexual male audiences, which reinforces patriarchal hegemony (men dominating society). Applying Van Zoonen objectifying women  Making statements on how to judge a women even though the target audience is women and typical housewives for the time this was published. Analyse two of the images included in this article. Consider shot type, costume, and especially the anchorage provided by the lexis of the captions. What ideological perspectives are being constructed? The series of images of Alfred Hitchcock uses gesture codes of pointing, talking and using his hands a lot to express himself inflicts the ideology of  a patriarchal society that is dominated by men (this is even admitted and reinforce

Women's rights - equality  women were being completely objectified:  Men's wife Mother Love object Dishwasher Cleaner But never seen as person Women's rights 'hot news' by the end of the 1960s - women's liberation movement- shocking for some.  Women's Magazine -  Content Page: Knitting, sewing - culture of making items rather that buying new items of clothing etc. The women are having to make the products, they do a lot.  JFK wife - giving detail into what time this was published, gossip about his wife leaving. List of specific titles of what is actually covered in the magazine. Manipulating the reader (women) to read most of it.  Sub Genre - Women's lifestyle. Variety of categories that would typically expect to see.  Alliteration and motive language to manipulate the reader.  Target audience - creates a specific audience based upon stereotyped and assumed interests.  Appealed to women of those who did not work, of if th

Component two - media forms  and products in depth Magazines-  Name of magazine: Examples of generic conventions Layout and design Smaller headings for the articles or content in the magazine. The Masterhead is always big and bold to clearly state the category or the publisher of the magazine.  Font size, type, colour and connotations Type writer or serif font style to make the content seem more realistic and personal to the reader. The different fonts separate the different articles.  Images/photographs - shot type, angle, focus It is very typical for magazines to promote something or have a couple of pages of double spreads of harder cover of adverts. This makes it physically stand out from the other paper articles in the magazine.  Mise-en-scene – colour, lighting, location, costume/dress, hair/make-up  There is always some sense of colour coordination or theme of colour or genre on the page, this makes the page visually pleasing for the audience and makes it s