Women's Magazine - Women's rights

Women's rights - equality 

 women were being completely objectified: 

  • Men's wife
  • Mother
  • Love object
  • Dishwasher
  • Cleaner
  • But never seen as person
Women's rights 'hot news' by the end of the 1960s - women's liberation movement- shocking for some. 

Women's Magazine - 

Content Page:

  • Knitting, sewing - culture of making items rather that buying new items of clothing etc. The women are having to make the products, they do a lot. 
  • JFK wife - giving detail into what time this was published, gossip about his wife leaving.
  • List of specific titles of what is actually covered in the magazine. Manipulating the reader (women) to read most of it. 
  • Sub Genre - Women's lifestyle. Variety of categories that would typically expect to see. 
  • Alliteration and motive language to manipulate the reader.
  •  Target audience - creates a specific audience based upon stereotyped and assumed interests. 
  • Appealed to women of those who did not work, of if they did they were not earning a substantial amount of money. Therefore, the magazine was very cheap. This made women to feel obliged to read it and eventually do or take on some of the stuff that the magazine advises to do. 
  • Social/cultural/historical context:
  • Making the most of bacon' - reflects cultural context, meaning that they have to make the most and best of a bad situation at the time of war and rationed food specifically.

Key Theory 7 - David gauntlet - theories of identity 
  • Audience are not passive and media products allow the audience to construct their own identities.
  • By way of example, what subcultures exist around: genres of music, certain genre of tv shows (e.g. sci-fi), certain genres of video games. 
Women's magazine centre spread: 
  1. What is the purpose of this article? Does the lexis of highlight 1 confirm or deny your expectations of the target demographic of woman? The purpose of this magazine is to encourage the audience (women) to take more care and time into the physical appearance of their kitchen. The lexis is bold and very straight to the point, Layout is very organised  and visually pleasing for the audience. Makes women feel that they are lucky and personally special for having a kitchen to do something like this
  2. What are the connotative aspects of the selection of the lexis 'present'? The connotative lexis makes this article seem as though the audience have to 'give' their kitchen this idolised gift that would make 'their' lifestyle better and improve their happiness even. The lexis persuades them in improving their lives and changing aspects of their own life so it can satisfy others. 
  1. Give a brief textual/semiotic analysis of the image in highlight 2. In what ways does this image conform to and/or subvert hegemonic expectations of women circa 1964? The direct address conveys that this is 'their' duty. This masthead on this double paged spread uses 'present' to make it seem like this is luxury when really it is not, instead only small but many adjustments they are advised to make. 
  2. Write out three sentences from highlight 3 and 4 that demonstrate the social/historical context in which this edition of Woman was released
  3. Explore the image in Highlight 4. How is the woman dressed? What do the aspects of mise-en-scene connote?
  4. How much were d's, S's and £'s worth in 1964? Use a currency converter and a little Googling to get your head round pre-decimal money
  5. How can audiences reject certain ideologies yet still enjoy and take use from this article? 










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