Key theory 9 - Feminist theory - Bell Hooks

Key theory 9  - Feminist theory - Bell Hooks 

 Beliefs and what she argued for: 

  • Feminism is a struggle to end patriarchal hegemony and the domination of women.
  • Feminism is not a lifestyle choice: it is a political commitment
  • Race, class and gender all determine the extent to which individuals are exploited and oppressed. 
Female stereotypes:
  • They should and clean
  • Look after the children 
  • Emotional and sensitive
  • Care about appearance a lot
  •  Cry a lot, the one to be heart broken
  • Has a lot of affection
  • Physically weak
  • Relies on a lot
  • Spends a lot of money of themselves.
  • Women are shallow
  • Women are bad drivers
  • Women are bad at sport
  • Women over-react or are dramatic 
  • Dependent on a relationship and men
  • Being seductive 
Advertising in Magazines + their beneficial values: 
  • Magazines generate revenue primarily through sales of copies (print and digital) and through advertising.
  • Advertising accounts for approximately one third of total revenues across the industry. It is, therefore vitally important that the magazine and advertising content target the same audience in order that the advertising brands benefit from increased sales as a result of advertising in the magazine. 
  • High audience engagement
  • less distraction likely from other activities
  • The ability to target niche audiences 
  • High production values 
  • Potential for placement in highly relevant editorial environment. 













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