Set Text - Mainstream Magazine 'women' 


 Codes and conventions:
  • Main image of a women, very feminine, middle aged housewife.
  • Headline specifies what is included in the magazines content. 
  • Tag line on the side of the front page attracts the audience and also creates humour.  
  • The front is very old fashioned, set in the 50s, old fashioned costumes and advice. 
  • Very feminine features are emphasised, Eg. White teeth, bright deep set eyes, rosy cheeks. Creates an ideology for the audience that they should aspire to look like this. 
  • Small review/slogan at the top of the Magazine: promotional technique. 
  • serif font as the masthead, again very gentle and feminine = sexist issues that were present at the time that this was published. Maniuplating working women (which were a few) to buy this magazine and become a house wife.
  • Gesture/proairotic code = main women smiling creates the ideology that if you purchase this magazine you will become just as happy as the women in the Magazine. Creates aspirations for the audience. 
  • Symbolic code of femininity - colour scheme is very typical and girly. Colour scheme i.e. yellow, baby pink have connotations to summer and freeness. Pulls the audience in. 
  • Direct motive address in the headline in the yellow box. Forcing the audience to question themselves. 
  • Slogan by 'Alfred Hitchcock' could be read with a sexualised deeper meaning. This objectifies them, make the women seem like the product rather than the magazine. 
  • Hegemony - reinforced ideology that the men have dominant power over the women. 
  • White english main women, not out the ordinary. 

Women magazine 

This magazine was published weekly by IPC. 1927 to present,
Set edition: 23-29 August 1964
Women's magazines became very popular in the post-war period, created many ideologies and new standards that were pressured onto them 

HW - research last 100 years 

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