Mini Mock- January


How does the front cover of the set edition of Woman reflect the socio-historical context in which it was made?



Women's magazines became very popular in the post-war period, creating many ideologies and new standards that were pressured onto the audience which typically were women. These women were advised how to live, how to clean, what to look like etc. During the post-war period women were also advised to become a house-wife, this was told to them by the men in society at the time (those who were also writing and publishing magazines like these) this reinforced patriarchal hegemony that they were intending to create. Many codes and conventions are used to create standards and patriarchal society. In the muse en scene the main image of the women specifies the sort of target audience and what the magazine is trying to achieve (setting standards to look like this women). The colour scheme is very old-fashioned and the choice of colours are very bleak but feminine. There is no sense of masculinity in the appearance of this front cover. This symbolic code of femininity is also shown in the lexis and the serif font in the Mast head of the magazine which is very gentle and visually pleasing for the audience. This reflects the socio-historical context as it raises the sexist issues and inequality at the time (1950s). Further manipulating women controlled by men to buy this magazine and live up the advice that was in these magazines which were created by men. The direct motive address in the headline in the yellow box forces the audience to question themselves, the rhetorical questions makes them consider is they can achieve 'A-level Beauty' or if they should try it. The Slogan/anchorage of 'Alfred Hitchcock' article could be read with a sexualised deeper meaning. Meaning stereotypical white english women have this magic that seduct men. This objectifies them, making the women seem like the product rather than the magazine being the product. In this particular article written by the famous film director 'Alfred' it covers many conve

 Band 4- 11

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