zoella - ideologies and viewpoints

What viewpoints and ideologies does Zoella incorporate into her videos


 Easter catch up video
  • Inclusive/ tries to target many different audiences 
  • family friendly 
  • Very innocent behaviour, evolving the topic around 'catching up with an old friend' 
  • Promotes aspirational consumption
  • Feminine
  • Personalization
  • Amateur aesthetic 
  • Natural/effortless filming
  • Realistic
  • Star connectivity
  • Vlogging community
  • Middle class lifestyle 
  • Uses middle brands and wealthy consumerist comapanies. this promotes this lifestyle and makes the audience want to follow her steps
  • Influencer
  • aspirational relationships
  • best friend characterization
  • star connectivity

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