20/04/20 - music video comparison - Beyonce and stormzy

Music video comparison - Beyonce and Stormzy


Codes and conventions – performance/narrative/experimental features

Camera work (framing – shot types, angle, position, movement)
- hand held cinamatography
- smooth transitions to track the different characters and create sense of fluidity 


Editing – beat-matched?
- editing matches the rhythm of the music, the actions and particular movement coin-side it. 

Elements of continuity/montage

How does the video interpret the music and/or lyrics?

Structure/narrative
- Follows narrative of Stormzy and presumably his friends, most of the individuals used are from an ethnic minority, follows the stereotypes held against street culture and crime that is associated with it. This music video shuts down those stereotypes just to 

Intertextuality
- dance movements very similar to the back up dances and their expression and movement in - this is America by childish Gambino. In this music video the afro American back up dances ages of 14-16 roughly (similar to vossie bop) imitate the dances that historically 'black faced' entertainers would use to promote their comedy sketch.
- the back of dancers in  vossie bop are of the following age bracket and use the same characteristics to shed light on the long history of racism of this minority.
- Stormzy also sheds light on political issues. The track also blew up on social media due to the lyric: “F*ck the government and f*ck Boris!”, which was a reference to the Conservative party leader and UK party leader, Boris Johnson; Johnson has made many racist remarks throughout his career.

Sound
- repeated loop of of tinny sound, repeated throughout whole song, broken done more towards the end of the song. 

Mise-en-scene – colour, lighting, location, costume/dress, hair/makeup 
 
- street associated clothing used to reinforce audience and who they are trying to represent in this video.
-tracksuits etc
- use of dark pieces of clothing to make the video come across much darker

 

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