Martha Kenny Media

Compared with the past, David Gauntlett argues that in the media today ‘we no longer get singular, straightforward messages about ideal types of male and female identities.’ Evaluate the validity of this claim with reference to the set episode of  Humans  and  Les Revenants David Gaunlett is credited to theories of identity. Gauntlett believes that despite many negative perceptions of the media, audiences are capable of constructing their own identities though what they see on television. He writes how there are many more representations of gender than the traditional 'gender binary'. He constructs the belief that unconventional stereotypes can be used to help suggest individual perceptions of gender, race, identity. This is evidenced throughout both modern t.v series Humans and les revenants. Humans is a sci-fi drama series that was first released June 2015. In this postmodern science fiction they illustrate the ideology that in modern day society (currently and to c

Compared with the past, David Gauntlett argues that in the media today ‘we no longer get singular, straightforward messages about ideal types of male and female identities.’ Evaluate the validity of this claim with reference to the set episode of  Humans  and  Les Revenants butler - gender being performed  polysemic meanings and definitons   David Gauntlett is credited to theories of identity.  Gauntlet believes that despite many negative perceptions of the media, audiences are capable of constructing their own identities through what they see on television. He w rites how there are many more representations of gender than the traditional 'gender binary'. He constructs the belief that stereotypes can be argued against to construct individual perceptions of gender, identity etc. This is  evidenced  throughout both modern series Humans and les revenants.  Humans is a sci-fi/drama series that was first released 14th June 2015. In this postmodern science fiction drama

Representation:  Related theories:  Stuart Hall - representation Lizbet Van Zoonen - feminist theory Bell Hooks - feminist theory The study of representation looks at:  1. The group or place or issue on which media product is focusing  2. The media language the media product uses in order to present these groups or issues. 3. The ideological perspective about the group or issue being created within the product.  The Returned:  Main Characters: Camille Stereotypical teenage girl, she initially apologises for being back late and staying up to make food. Stereotypical for her mother to be worried whilst she was gone.  Her mum looks after her whilst she is still in shock, she gets her a towel for her bath.  Camille's image is very innocent and shows adolescence, she is wearing lots of colour, no makeup. Typical teenage behaviour she is rude and lacks respect for her mum, comes in abrupt and does what she wants. Has an attitude about a cup on the kitchen table.  Cla

Jean Baudrillard suggested that “We live in a world where there is more and more information, and less and less meaning.” Evaluate the extent to which this postmodernist statement applies  Humans  and  Les Revenants polysemic spell check  2 key scenes  Compared with the past, David Gauntlett argues that in the media today ‘we no longer get singular, straightforward messages about ideal types of male and female identities.’ Evaluate the validity of this claim with reference to the set episode of  Humans  and  Les Revenants Humans - characters are perceived to be stereotypical but are rebellious in the end  Used as a parody to commonly held stereotypes and judgements.  les revenants - camille comes home, rude to mum, rebellious. tv constructs ideologies Liesbet Van-Zoonen argues that media language encodes how male and female characters act in media products. Explore how representations position the audience in  Humans  and  Les Revenants

les revenants trailer:  Audience? Mature audience audience with the interest of of thrillers/drama series. Uses Critics reviews on this show as a convention of advertisement, e.g sunday times - sophisticated, up market company with a well educated audience, creating a broad audience.  Sunday times is an english newspaper company, promoting this internationally.  Daily telegraph claiming it's a stylish series  Genre convention  Includes edited shots of a hands on a foggy glass, used as promotion, with having watched the titles of the show in the first episode they also used this shot, they reused it to create suspense and juxtapose the other shots - very gothic, typical thriller convention. Genre hybridity - Romance, thriller, drama, horror  Representation  Represents mostly young teenagers - targets a younger audience, allows audience to be able to relate to some of the characters.  Doesn't include a culturally diverse cast Very extreme close-ups of fema

Key words to use in the exam: Hegemony Conventional Subversive Dominant ideology Patriarchal hegemony Polysemic = media product with multiple meanings/readings Hermeneutic code Intertextuality Negotiation  Proairetic code Structure for answer: Question - underline the key terms Initial point, use immediate instinct Plan Introduction - D.A.C = definition, argument, context  Key scene one  Conclusion EXAMPLE-  "In the 21st century , it is essential for TV shows to offer multiple meanings " - evaluate this claim with reference to Les Revenants "  Argument - in order to reach a larger audience, but in particular a devoted cult audience.  Introduction -What are the multiple meanings? Is it essential why? What is the contexts? key texts?  Polysemic readings that this is a thriller/horror rather than a TV series. Widens the target audience. In the titles, there are many moments where the audience questions why they chose to involve that