Key theory 12 - power and media industries - Curren and Seaton

Key theory 12 - power and media industries - Curren and Seaton 



The media is controlled by a small number of companies primarily driven by profit and power

Media concentration limits variety, creativity and quality

More socially diverse patterns of ownership can create more varied and adventurous media productions - creating a better and more diverse industry.

 Straight outta Crompton - context 
      • Was produced by legendary pictures who entered into partnership with universal pictures ( the films distributor) in 2014
      • Universal is owned by NBC Universal, a Com-cast company
      • Is essential to notes the film was produced and distributed by a major, vertically intergrated film studio that is part of a media conglomerate os significant in terms of funding, possibilities for cross-promotion and reaching a global audience. 


N.W.A - historical context 

      • Genre = Hip-hop/ rap genre of music, 
      • Representation= Stereotypial group of black men at the time this was published, showing crime and gun crime. 
      • Debates= These groups of people repelling against the of the police force (majority being white and therefore being very harsh)
      • Politics = Conveying how much inequality there was between race, causing riots and crime. 
Film trailer conventions
      • Covers majority of the cast list 
      • A typical pause in the middle of the trailer that involves some humour or enigma for the audience. 
      • Some music 
      • Release date that is being brought to the audience
      • Tag lines 
      • Some reviews from critics of awards they have one
      • Film title
      • Film producer 
      • Links to social media 
      • Star appeal 
      • Sometimes a voice over 
      • Age (target audience) 






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