Key theory 7 - David Gauntlet - theories of identity

Key theory 7 - David Gauntlet - theories of identity
Gauntlet believes that despite many negative perceptions of the media, audiences are capable of constructing their own identities through what they see on television.

 He writes how there are many more representations of gender than the traditional 'gender binary'. 

 Stereotypical roles and characteristics of men:

  • Less sensitive 
  • Physically fitter an stronger
  • Should hide their emotions and be mentally stable 
  • Have more intense physical jobs e.g. builder or engineer
  • Has more say and power in any relationship
  • Dominance and strength 
  • Has more responsibilities 
  • Sometimes careless
Stereotypical roles and characteristics of women:
  • Takes a lot of pride and care into physical appearance 
  • Good at cooking and jobs at home 
  • Emotional and cares a lot
  • Affectionate and loving 
  • More light-work employment e.g. Assistant
  • Domesticated 
  • Tidier and cleaner 
  • More sensitive 
  • More maternal























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