Social media

Algorithm =
An algorithm can be defined as a set of rules or calculations to used to solve problems and deliver a result. Algorithms are used in social media to deliver to content to the user. News feeds use algorithms to determine the content to show you based on interests, activity and interactions on the platform.

To what extent does Zoella use youtube algorithms in order to manipulate her own audience?

  • Much like a machine just churning out content not by choice but by choice of her own significance on youtube now 
  • Zoella no longer targets an audience but a specific algorithm,
  • She's like a machine fabricated audience.
  • 'We are living in a particularly boring and utterly incomprehensible science fiction novel.
David Hesmondhalgh: cultural industries and online media

Hesmondhalgh argues that major cultural organisations create products for different industries in order to maximise chances of commercial success. in relation to online products, he argues that major IT companies now compete with a more traditional media conglomerates within the cultural sector. Microsoft, google, Apple and Amazon are now significant as News corporation, Time Warner and sony for understanding cultural production and consumption.

Youtube 

Youtube might have started out as a peer to peer service that encouraged audience activity but the monetising if upload content has led to the need for youtube to ensure that uploads are appropriate to the brands advertised. Youtube's so called 'apocalypse', the demonetising of controversial content using algorithms, was driven by the need to retain major brands as advertisers.


 

Comments

Post a Comment

Popular posts from this blog

MINI MOCK - DEC

Compared with the past, David Gauntlett argues that in the media today ‘we no longer get singular, straightforward messages about ideal types of male and female identities.’ Evaluate the validity of this claim with reference to the set episode of  Humans  and  Les Revenants David Gaunlett is credited to theories of identity. Gauntlett believes that despite many negative perceptions of the media, audiences are capable of constructing their own identities though what they see on television. He writes how there are many more representations of gender than the traditional 'gender binary'. He constructs the belief that unconventional stereotypes can be used to help suggest individual perceptions of gender, race, identity. This is evidenced throughout both modern t.v series Humans and les revenants. Humans is a sci-fi drama series that was first released June 2015. In this postmodern science fiction they illustrate the ideology that in modern day society (currently and to c
Read more

Introduction to charity advertising:

Image
Introduction to charity advertising:  What is the purpose of the charity advert?  To inform and educate the audience and expanding the audiences knowledge on what the specific advert is representing.  How do they work?  By guilt-tripping the audience and making the audience feel sympathetic towards the charity campaign.  What mode of address do they take?  Typically charity campaigns are very direct and forceful, colour is typically dull and dramatic in order to allow the audience to sympathise. Adverts are very personal to share the responsibility within the advert.  What conventions do they demonstrate?  typically contain shocking images and titles. They also use ambiguous tag lines in order to make it memorable and make the audience think. And uses motif address.  NSPCC - open your eyes (2000)  disturbing crying sounds at the beginning  Sustained distressed/eerie soundtrack throughout the charity advertisement Direct lexis, making it personal  Lists the benefits o
Read more

Who is zoella's target audience?

Facts: Niche audience  Gender: female  Age: 12-16 Ethnicity: white  Class: middle class Female audience: emotive content - the show appeals to its female audience through narrative that engage with subject matter emotionally. Zoella continuously tells us how she feels about the problems she faces herself. Zoella foregrounds stereotypical female based activities in her presentation: fashion, makeup, relationships. Consume stereotypically female - female colour palette deployed in the mis-en scene Use of pets and pet orientated references. Presenter constructs a version of ideal beauty - highly stylised, lots of makeup, attention paid to costume. Intimate confessional tone - creates a relatable female character. A quiet/passive presentation style that fits with target audience expectations and female presenter stereotypes.  How does she reach a 12-16 year old audience?  Heavy use of instagram , snapchat and youtube - these sites fit with the social media applicatio
Read more