How has it been shaped by economic factors: Trailer - Uses remixed, modernised versions of the original songs, targeting not only an existing fanbase, but also a new audience. Primarily for financial purposes Budget of 28-50 million is a mid to huge budget Hollywood film. High stakes in terms of budget Trailer - 7.5 million views, indicates a viral online success Targeting a mass, generalised audience, with particular focus on young, black men. Predominantly black cast, and a black director Teaser photos released days before the film's release, on social media. Downloaded 6 million times. Innovative marketing strategy and an example of viral marketing Regulation: BBFC 15 certificate when released theatrically. Film was re-edited to ensure a lower age certificate to reach a bigger audience and teenagers with expendable income. Film also released as an 18 rated directors cut Distributed through Netflix reaching a larger home audience. Also Now TV Produced by...
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