Online media

Zoella

UK based Zoells is the world's second most popular beauty vlogger, with 12 million fans subscribed to her youtube channel at this current time.

She has over 13.6 million followers on twitter and over 10.9 million on instagram.

The cliched bedroom/home setting reinforces codes of realism and takes audiences into the private space  of the youtuber, where their seemingly unscripted narratives generate a sense of sponteneity.

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