BBC panaroma notes

Influencer documentary -
  • Agency have started to reach out for large influencers to control their content and their image that they are promoting.
  • It has now became important for large influencers to provide clarity for their audiences by making it obvious when promoting a brand.
  • Influencers have to choose what sort of content to promote, from promoting gambling, alcohol. 
  • Youtubers have to go by guidelines by law.
  • DJ Khalads posts were not labelled or had any disclosure to show that it was an advert.
  • ASA creates guidelines and keeps an eye on companies that don't abide by the guidelines. however sometimes they are not successful in doing so.
  • The ASA - advertising Standards Authority.
  • No regulation within the advertising and social media industry, regulating systems are not able to keep up with the rapid growth of modern technology. 

Comments

Post a Comment

Popular posts from this blog

MINI MOCK - DEC

Compared with the past, David Gauntlett argues that in the media today ‘we no longer get singular, straightforward messages about ideal types of male and female identities.’ Evaluate the validity of this claim with reference to the set episode of  Humans  and  Les Revenants David Gaunlett is credited to theories of identity. Gauntlett believes that despite many negative perceptions of the media, audiences are capable of constructing their own identities though what they see on television. He writes how there are many more representations of gender than the traditional 'gender binary'. He constructs the belief that unconventional stereotypes can be used to help suggest individual perceptions of gender, race, identity. This is evidenced throughout both modern t.v series Humans and les revenants. Humans is a sci-fi drama series that was first released June 2015. In this postmodern science fiction they illustrate the ideology that in modern day society (currently and to c
Read more

Introduction to charity advertising:

Image
Introduction to charity advertising:  What is the purpose of the charity advert?  To inform and educate the audience and expanding the audiences knowledge on what the specific advert is representing.  How do they work?  By guilt-tripping the audience and making the audience feel sympathetic towards the charity campaign.  What mode of address do they take?  Typically charity campaigns are very direct and forceful, colour is typically dull and dramatic in order to allow the audience to sympathise. Adverts are very personal to share the responsibility within the advert.  What conventions do they demonstrate?  typically contain shocking images and titles. They also use ambiguous tag lines in order to make it memorable and make the audience think. And uses motif address.  NSPCC - open your eyes (2000)  disturbing crying sounds at the beginning  Sustained distressed/eerie soundtrack throughout the charity advertisement Direct lexis, making it personal  Lists the benefits o
Read more

Who is zoella's target audience?

Facts: Niche audience  Gender: female  Age: 12-16 Ethnicity: white  Class: middle class Female audience: emotive content - the show appeals to its female audience through narrative that engage with subject matter emotionally. Zoella continuously tells us how she feels about the problems she faces herself. Zoella foregrounds stereotypical female based activities in her presentation: fashion, makeup, relationships. Consume stereotypically female - female colour palette deployed in the mis-en scene Use of pets and pet orientated references. Presenter constructs a version of ideal beauty - highly stylised, lots of makeup, attention paid to costume. Intimate confessional tone - creates a relatable female character. A quiet/passive presentation style that fits with target audience expectations and female presenter stereotypes.  How does she reach a 12-16 year old audience?  Heavy use of instagram , snapchat and youtube - these sites fit with the social media applicatio
Read more