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Representation Bible

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Representation  Bible -  The study of representation looks at:  The group, place or issue on which a media text is focusing. The technical devices the media text uses in order to present these groups or issues e.g. tone, colour, editing. The message about the group or issue being created within the text. The impact of this message on the target audience.                                                                       POINT          EVIDENCE       ARGUMENT  Daily mail - article on 'scantly women posing with a messy backdrop'  Representing young confident girls which are proud or want to show off their physique. The way they are represented is in a very sexualised, manipulating way to emphasise their message.  ...
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Politics ideologies

Key term: ideology  A system of ideals and beliefs but often used to describe the ways in which those in power use their power to distort meaning.  Can be used to normalise the dominant ideas of ruling class.  Right-Wing  Right - wing parties  include conservatives, Christian democrats, classical liberals, nationalists and on the far- right ; racists and fascists. The majority of their supporters are the employers. They work for more free trade rather than  Left-Wing  Left - wing politics  supports social equality. The term  left - wing  can also refer to "the radical, reforming, or socialist section of a  political  party or system". The majority of their supporters are the workers. They work to get fair trade, fair work. 
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Who is zoella's target audience?

Facts: Niche audience  Gender: female  Age: 12-16 Ethnicity: white  Class: middle class Female audience: emotive content - the show appeals to its female audience through narrative that engage with subject matter emotionally. Zoella continuously tells us how she feels about the problems she faces herself. Zoella foregrounds stereotypical female based activities in her presentation: fashion, makeup, relationships. Consume stereotypically female - female colour palette deployed in the mis-en scene Use of pets and pet orientated references. Presenter constructs a version of ideal beauty - highly stylised, lots of makeup, attention paid to costume. Intimate confessional tone - creates a relatable female character. A quiet/passive presentation style that fits with target audience expectations and female presenter stereotypes.  How does she reach a 12-16 year old audience?  Heavy use of instagram , snapchat and youtube - these sites fit with the...
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