Magazine cover practice

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Who is zoella's target audience?

Facts: Niche audience  Gender: female  Age: 12-16 Ethnicity: white  Class: middle class Female audience: emotive content - the show appeals to its female audience through narrative that engage with subject matter emotionally. Zoella continuously tells us how she feels about the problems she faces herself. Zoella foregrounds stereotypical female based activities in her presentation: fashion, makeup, relationships. Consume stereotypically female - female colour palette deployed in the mis-en scene Use of pets and pet orientated references. Presenter constructs a version of ideal beauty - highly stylised, lots of makeup, attention paid to costume. Intimate confessional tone - creates a relatable female character. A quiet/passive presentation style that fits with target audience expectations and female presenter stereotypes.  How does she reach a 12-16 year old audience?  Heavy use of instagram , snapchat and youtube - these sites fit with the...
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What value of Nike products given in this wings: Showing that these shoes are very valuable to him  Even though these shoes are very personal and valuable to him, it is something that everyone else has. The shoe was more than just a shoe to him, making him think that he is fulfilling his inspirations and goals of doing well in basketball. Commodity Fetishism:  Marxist ideology:  The process of ascribing magic 'phantom-like' qualities to an object, whereby the human labour required to make that object is lost once the object is associated with a monetary value for exchange. Patricia Louie. Representational issues:  This is just an image of a modern styled tap with the title or slogan of 'HIM'. They might of given it this title because the way it is presented is very masculine so they might as well call it 'Him'. This implies that men always live a luxuerious, stylish life.  As this is a anti-consumerist article this particular ...
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Audience Pt.2

The effects model, Aka the hypodermic needle theory:  This theory suggests that the mass media could influence a very large group of people directly and uniformly by 'shooting' or 'injecting' them with appropriate messages designed to trigger a desired response. They express the view that the media is dangerous means of communicating an idea because the receiver or audience is powerless to resist the impact of the specific message. People are seen as passive and are see as having a lot of media material "shot" at them.  Two types of audience theory: Passive audience theories - doing something without intention and without question  The cultivation theory  Hypodermic needle theory  Active audience theory- When you question something with intention Reception theory Encoding = when your coding something, hiding something beneath the surface. Decoding = when you break it apart to reveal something, deeper meaning that was hidden  ...
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