Magazine cover practice

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Genre

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Genre      Utopia trailer - tv show an example of a hybrid genre thriller - example of thriller because it uses empty shots with dark lighting, creates tension and suspense  range of established shots - empty shots many high angle shots looking down - creating different power status' Uses codes - can tell that something is about to happen Mise-en- scene - a scene with a computer and an ID card, conveying some 'spy'/ investigation ideology  Scene with a large explosion - showing it has aspects of an action film, someone walking away form a large explosion. Neale believes that genre is essentially instances of 'repetition and difference'. He suggested that texts need to conform to some generic paradigms to be identified within a certain genre - but must also subvert these conventions in order to not appear identical 
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Structure - Intro Comparison front covers  Tap advert vs Soap advert - theory van zoonen feminism, gender is constructed through codes and conventions of media product, and the idea of what is male and female changes over time. Objectifies womens bodies as a specitace for hetrosexual male audieneces Stuart hall - reception theory, Womans magazine has dominant reading of patriarchal society, adbusters has less conforming codes  End paragraph/ Max factor vs Loui bouton (commodity fetishism)  Woman magazine is published by IPC, for this particular edition it was published in 1937,Since this was a mainstream magazine company in the industry at the time, there were standards and regulation standards to keep up with therefore this magazine was published weekly with a very low cover price, with affordable prices, many woman imparticular could purchase this during the post-war period, and consequently this magazine and the ideo...
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Set Text - Mainstream Magazine 'women'  Codes and conventions: Main image of a women, very feminine, middle aged housewife. Headline specifies what is included in the magazines content.  Tag line on the side of the front page attracts the audience and also creates humour.   The front is very old fashioned, set in the 50s, old fashioned costumes and advice.  Very feminine features are emphasised, Eg. White teeth, bright deep set eyes, rosy cheeks. Creates an ideology for the audience that they should aspire to look like this.  Small review/slogan at the top of the Magazine: promotional technique.  serif font as the masthead, again very gentle and feminine = sexist issues that were present at the time that this was published. Maniuplating working women (which were a few) to buy this magazine and become a house wife. Gesture/proairotic code = main women smiling creates the ideology that if you purchase this magazine you will become just...
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