Aims and Intentions
In my music video I will construct representations of young women of a mixture of ethnicities and ages. Both my music video and magazine will only feature women which could be argued to be a subversive feature against stereotypical magazines and music videos. This convention will emphasise my representation of young-teenage girls who are independent and creative. A key feature that influences the cross-media between my magazine and music video, is the use of using a '90's' film camera effect that I've used in both to reinforce the creativity that these young women are capable of. I chose to use this effect in various colours and layouts to give a raw , 'stripped back' effect to the music video. I will engage my target audience of 30 - 40yrs by using intertextual references to Mura Masa's music video 'What if i go?' that inspired me as they used a raw film effect to reconstruct the representation of South London and poverty. Similarly to my own music video, I used my own surroundings of Cambridge. I will use the subtle use of explicit language and signs to challenge the stereotype that women are expected to not be explicit and express their true emotions. I have used a variety of media language to create the identity and representation of my productions. I will consider the choice of using a bold sans-serif font to create a modern, distinctive effect for the audience. This will allow my titles and tag lines to jump out and be memorable for the audience. I will consider the layout of my magazine which will in the style of a Polaroid Kodak film roll, this will be the border of my main images I will use, again this will make the image powerful and compliment the street style/urban look I want to represent. This will also connect to my music video production as throughout my music video I will use a variety of different softwares that make it appear to look like an old film roll.
My cross-media production will demonstrate digital convergence as I will be making a video to advertise a music track and the artist of the track. I will also use beat-matching in order to make the visual video in sync with the music to engage my audience and to also complement both different forms of my video. With my use of a Kodak VHS film overlay in both my magazine and music video, I purposefully wanted to have the effect of it appearing grainy and texturised to disguise the actual identity of the people in my pieces in order for the audience to create their own perception of identity. I represent a range ethnicity's to show the diversity. I will also draw attention to the lack of recognition of being mixed race and how society stereotype race. Being a young woman of a mixed ethnic background I want to raise the issue of pressures on 'identity' as a whole, I will focus on empowering identity and talk about issues such as body image, stereotypes and social pressures. My cross-media production will raise this, my magazine will feature an in-depth article with a music artist talking about these issues, and my music video will only have young women featured in it to empower my audience and target them so they feel inspired to creative and independent. This will target my intended audience by empowering them. Both my music video production and my magazine production will conform its industry context by fitting into an RnB/pop genre as both my cross production will support the artist's music as well as her own ideologies on the focused topics of body image for example. I will also promote the mainstream industry by choosing to use many branded, bold pieces of clothing to promote brand identity. I will choose to use many brands that have an association to becoming 'streetwear' and that gives an urban look, for example: Nike, Adidas etc.
This urban look will allow me to show how expense doesn't matter, as the brands I will promote are both affordable, trendy. This inspired the choice of my magazine title "THE STREET" which conforms the young, urban ideology I want to create. I will promote the use of social media to both of my cross-media productions. This create a connection between the target audience of my production and create a platform for the audience to get further inspired and get a bigger insight. This is an example of how I will include digital convergence. In my magazine I will advertise a tag/slogan that will link to different social media platforms to promote my cross-media productions. The use of digital convergence is important for my cross-media productions as it gives the ability to view the same multimedia content from different types of devices. This will create a stable online community that will support my cross-media productions. The content within my production of "THE STREET" magazine will conform it's mainstream, yet urban functions as it will be a very down to earth, realistic interview. I will use a mix of 'Street' and casual dialect that will convey the entire tone of my Magazine which is a very realistic insight into the younger generation and how the music industry is changing.
My cross-media production will demonstrate digital convergence as I will be making a video to advertise a music track and the artist of the track. I will also use beat-matching in order to make the visual video in sync with the music to engage my audience and to also complement both different forms of my video. With my use of a Kodak VHS film overlay in both my magazine and music video, I purposefully wanted to have the effect of it appearing grainy and texturised to disguise the actual identity of the people in my pieces in order for the audience to create their own perception of identity. I represent a range ethnicity's to show the diversity. I will also draw attention to the lack of recognition of being mixed race and how society stereotype race. Being a young woman of a mixed ethnic background I want to raise the issue of pressures on 'identity' as a whole, I will focus on empowering identity and talk about issues such as body image, stereotypes and social pressures. My cross-media production will raise this, my magazine will feature an in-depth article with a music artist talking about these issues, and my music video will only have young women featured in it to empower my audience and target them so they feel inspired to creative and independent. This will target my intended audience by empowering them. Both my music video production and my magazine production will conform its industry context by fitting into an RnB/pop genre as both my cross production will support the artist's music as well as her own ideologies on the focused topics of body image for example. I will also promote the mainstream industry by choosing to use many branded, bold pieces of clothing to promote brand identity. I will choose to use many brands that have an association to becoming 'streetwear' and that gives an urban look, for example: Nike, Adidas etc.
This urban look will allow me to show how expense doesn't matter, as the brands I will promote are both affordable, trendy. This inspired the choice of my magazine title "THE STREET" which conforms the young, urban ideology I want to create. I will promote the use of social media to both of my cross-media productions. This create a connection between the target audience of my production and create a platform for the audience to get further inspired and get a bigger insight. This is an example of how I will include digital convergence. In my magazine I will advertise a tag/slogan that will link to different social media platforms to promote my cross-media productions. The use of digital convergence is important for my cross-media productions as it gives the ability to view the same multimedia content from different types of devices. This will create a stable online community that will support my cross-media productions. The content within my production of "THE STREET" magazine will conform it's mainstream, yet urban functions as it will be a very down to earth, realistic interview. I will use a mix of 'Street' and casual dialect that will convey the entire tone of my Magazine which is a very realistic insight into the younger generation and how the music industry is changing.
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