Martha Kenny Media

Aims and Intentions In my music video I will construct representations of young women of a mixture of ethnicities and ages. Both my music video and magazine will only feature women which could be argued to be a subversive feature against stereotypical magazines and music videos. This convention will emphasise my representation of young-teenage girls who are independent and creative. A key feature that influences the cross-media between my magazine and music video, is the use of using a '90's' film camera effect that I've used in both to reinforce the creativity that these young women are capable of. I chose to use this effect in various colours and layouts to give a raw , 'stripped back' effect to the music video. I will engage my target audience of 30 - 40yrs by using intertextual references to Mura Masa's music video 'What if i go?' that inspired me as they used a raw film effect to reconstruct the representation of South London and poverty.