Who is Vance Joy - An australian male artist, signed to Atlantic records. His music can be catorgorised as fitting into indie folk-pop genre.

Riptide was Vance Joy first single to be released in the USA, following his debut EP, 'God loves You're Dancing'. It became a platinum selling single.

The video was directed by Dimitri Basil and Laura Gorun and has had nearly 300 million views on Youtube.

Could be argued that the music video for riptide seems to defy or subvert music video conventions. Rejects the idea of narrative 



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