How does adbusters conform to and subvert stereotypical representations of gender? 

Stereotypical - relating to a widely commonly held belief of a specific group or individual in society.

Conforms - When something doesn't comply with rules, standards or laws that are typically seen as socially acceptable. 

Subverts - the undermining of power or authority of an established system. 

Objectification - the action of degrading someone to the status of a mere object. Making an individual become a pocession. 

Sexualisation - to make something or an individual sexual in character or quality, especially relating between men and women in society. 

Hegemony - the leadership or domination, especially by one state, social group or gender. 

Patriarchal hegemony - a belief that there is inequality between gender due to the fact that men are seen as superior and more powerful than women in society. 

Challenges - a call to prove or justify. 

Fetishisation - to be excessively or irrationally devoted to an object/activity etc. and to have emotional and personal attachments.

symbolic annihilation - a term used to describe the absence of representation or underrepresentation of a specific group in media which is believed to maintain social inequality 

scopophilia/voyeurism - gaining sexual pleasure from watching others when they are naked or gaining sexual activity. 

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