Brand identity - Adbusters

Brand identity 

What is ideology/ethos of adbusters?
 They agree with collaborative journalism as opposed to consumerist journalism. They campaign with the 'occupy movement'  whereby they are  going to start occupying the media power centres to make sure they’re working for them and not for the corporations.

How does Adbusters subvert traditional magazine conventions, especially in relation to advertising?
In comparison to very consumerist journalism and the media industry [who are significantly dominated by advertisements for the audience], Adbusters pride themselves by not having/using any adverts in their articles to reinforce their detailed articles which should be payed for attention rather than what is very advertised. 

How does the magazine interact with its audience? 
They use a lot of culture jamming  to educate and reinforce what really is important for the audience and their future (especially for a younger target audience)

Adbusters campaigns: 
'buy nothing day' = Buy Nothing Day (BND) is an international day of protest against consumerism. This campaign was set up by adbusters and promoted in order be the the day for society to examine the issue of overconsumption." In 1997, it was moved to the Friday after American Thanksgiving, also called "Black Friday", which is one of the ten busiest shopping days in the United States. 
Criticism of this campaign: 
  • Buy Nothing Day simply causes participants to buy the next day
  • Other campaigns, = Shift Your Shopping, attempt to redirect spending away from corporate chains and online giants toward locally owned, community-based businesses to combat consumerism.
  • Critics say they should promote the idea of encouraging people to consider giving gifts but not necessarily "things" instead. 
  • Argued that they are anti-semitism 
'Occupy wall-street' = Occupy Wall Street (OWS) was a left-wing protest movement that began on September 17, 2011, in Zuccotti Park, located in New York City's Wall Street financial district, against economic inequality. 

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