Adbusters and Culture Jamming

Adbusters 

'Culture jamming' = hijacking or re-routing meaning or knowledge, to create new ideologies and parody meaning. E.g. Banksy's work



The practice of criticising and subverting advertising and consumerism in the mass media, by methods such as producing advertisements parodying those of global brands. 




Iceland ideologies -


Image result for culture jamming

  • Affordable 
  • For a lower demographic 
  • Cheap mass production
  • Processed food 
Image result for culture jamming
Apple dominant ideology -
  • Mass production
  • Poor working condition for workers
  • Cheap labour in foreign countries 
  • Big profits and expensive products 

Genres: 

  • Political issues
  • Horror/gothic themes
  • Very subversive magazine


Context:
  • Published six times a year by Adbusters Media Foundation, 1989 to present. 
  • Set edition - May/June 2016
  • Price is £10.99 fairly expensive for a magazine 
  • Circulation: 120,000 readership (website April 2017)
  • Genre: Independent/ campaigning/ culture jamming 
  • Subtitle: 'Journal of the mental environment', based in Vancouver, British Columbia, Canada
  • Not a for-profit magazine, fighting back against hostile takeover of our environments. 


Adbusters:

Image result for adbusters 2016 post-west
  • Soldier looking angry or violent during fighting.
  • The masthead Post-West makes the audience want it to say 'Post-War' to create a contrasting ideology
  • Looks like a movie cover, use of colour and ideologies fit into the genre or war and action.
  • The gesture codes of the solider looks very animalistic and violent, similar to the Planet of the ape film, In similar position and Muse en Scene. 
  • This cover is very intense, which is very subversive to a typical magazine and the morals of a typical magazine. 
  • No cover lines, slogan, Tag lines, multiple images: Contrasting to the magazines in the market; anti-conventional cover. 
  • Mast-head: plain, white sans serif font clearly  visible top of the cover - partially unclear and covered by the 'pasted over' effect. Very ambiguous and non-conforming. 
  • Social /political issues and message: Time for a radical rethink of what is considered a normal lifestyle and environment.  
Genre conventions in magazines are completely informed by the social and historical context to which they are made.

  • Deliberately ambiguous to show context. Very intense imagery but very simple mast-head which is very non-conforming and unclear.
  • Historical context - using stereotypes, this is a non-white, non english man from the middle east. Using knowledge and context to know that there is a lot of war in the middle eastern areas. 













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