Notes on i. Daniel Blake - industry

Notes on i.Daniel Blake 


 There are contrasting views between different social classes and political parties

 Conservatives believed that the film was exaggerated

 movie recieved a 5/5 from the guardian

 i, daniel blake won 11 awards overall
  • Primarily distributed in atypical ways
  • Official website: discounted cinema tickets for the target demographic (working class)
  • Low production values and budget, targeting primarily a middle class and socially conscious audience
  • Traditional methods of distribution. Premiered and Cannes, and then sold to the distributor eOne (for UK distribution)
  • Production: financed by BFI, BBC, Wild Bunch, Canal Plus: a British, Belgian and French production, an example of a globalised media
  • Distributed in France under the title Moi, Daniel Blake
  • An independent film, created through the collaboration of many international financiers 
  • Traditional: theatrical trailer, which was also distributed digitally
  • Atypical distribution and exhibition methods: Outdoor screening in Newcastle, and film was also shown in social clubs and community centres, particularly in the north England, indicating the targeting of a working class audience
  • hashtag I Daniel Blake allowed the film to be virally marketed by online audiences
  • 13.9K follows on Twitter
  • Jeremy Vine interviews Ken Loach on BBC Radio 2 traditional marketing
  • Jeremy Corbyn publicly praised the film on social media, reinforcing the socialist ideology of the film

How has it been shaped by economic factors?

  • Trailer: 1.2million views! Word of mouth, viral media
  • Small, independently produced film
  • Co-produced by many smaller organisations and stakeholders
  • A British, French and Belgian co-production, demonstrating internationalisation
  • Small specialised, niche audience necessitates it's budget is met through a variety of sources
  • Risky from an economic perspective: 
  • heavily politicised ideological message, favouring the left wing labour party
  • Depressing hard hitting theme
  • Largely unknown actors, lacks star appeal
  • Low budget leads to low production values
  • Subsidised cinema tickets at £3.50 in order to ensure a working class audience are able to see it
  • However, the film predominantly attracted a white middle class audience, which is typical of Loaches films
  • Also released in other European countries, Moi, Daniel Blake
  • Won the Palme D'or, the biggest prize and the Cannes film festival
  • Screened in social clubs in events round the UK

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