Logo Analysis:
- The raw simplicity coveys the elegance and wealth and that this the consumer of the business would have.
- The two rotated 'G's represent the actual brand name 'Gucci'. Chanel as well as Fendi use this technique to show elegance and class.
- The colour black is used to make this logo bold and stand out.
- The linked G's also makes the logo looks like a linked chain or rings. This conveys a sense of togetherness and wholeness which manipulates the consumer to buy their products to feel complete.
- Also real chains (gold chained necklaces) are something that is really expensive and again the majority of the consumers would buy.
- The founder of Gucci is called Guccio Gucci which is represented with the interlocked G's
- The smooth lines and curves of this logo make the logo and the name of the brand really stand out.
Lead story = the main article or story in the newspaper.
Gutter = The inside margins closest to the spine of a book or the blank space between two facing pages in the center of a newsletter or magazine is known as the gutter
Standalone = a paper that is printed and distributed usually daily or weekly and that contains news, articles of opinion, features, and advertising.
Body Text = the text forming the main content of a book, magazine, web page, or any other printed or digital work.
Folio = the name of the publication, the date and the page number, usually appearing at the top or bottom of most pages.
Standalone = Sidebar this is a panel or box on a page containing graphics or other information about an article
Centre spread = the pair of pages facing each other
Stand first = A brief introductory summary of an article in a newspaper
Byline = gives the name of the writer of the article
Skyline = an information panel on the front page that tells the reader about other stories
Edition = particular version of a book, magazine, or newspaper that is printed at one time
Furniture
Sell line = Line/Tag Line/Slogan/Brand Signature
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