Hegemony code - key theory 8 (feminist theory)



Hegemony: 

 Dominance over a group or person through coercion and consent.

 Key theory 8 - Feminist theory - Lisbet Van Zoonen  
  • Promotes the idea that gender is constructed through discourse, and that its meaning varies according to cultural and historical context.
  • The idea that the display of women's bodies as objects to be looked at is a core element of western patriarchal culture.  
  • The idea that the male that is mainstream culture the visual and narrative codes that are used to construct the male body as spectacle differ from those used to objectify the female body. 
Sexualisation: 
  • To make something, be it person or object exhibit sexual aspects. 
  • To define somebody purely by their perceived physical attractiveness. 

Objectification: 
  • To present somebody as something inanimate or unfeeling
  • To define somebody purely by their use or function. 
An ideology can be used to normalise the dominant ideas of the ruling class.

 
This article sexualises the representation of women. The Daily Mail generallly uses alot of puns and Jokes for subheadings as well as main headlines: 'Legs eleven!' This puts the audiences attention on her legs and objectifies her physical body rather than what she is wanting to objectify which would be what she is wearing. 

This subheading is a complete sexulised descrption of the way she physically looked. These certain adjective puts focus on how sexualised she is looking which again objectifies her body image. 

 Full length image objectifying their whole image. 



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