Tide print advert (1950s)

Image result for tide advertTide print advert (1950s)

  • Designed specifically for heavy-duty, machine cleaning, Procter and Gamble launched this in 1946. Quickly become the brand leader in America
  • The D'Arcy Masius Benton and Bowles (DMB&B) advertisement agency handled these accounts throughout the 1950s.
  • Market research showed that consumers has high levels of confidence in this company at the time this was launched.
  • They used print and radio advertising campaigns in order to build familiarity with these new campaigns.

The women in this advert is clutching and 'hugging' this household item, showing show important this one item is to her. This manipulates the audience into thinking that they need to invest their money and purchase this item in order to achieve this happy lifestyle that this women is implying (gesture codes). The women in this advert has placed her lips close to the box which make the audience infer that she is about to kiss this household item which emphasises her emotion and shows how personally significant this item is to her. The colours used are bright and stand out. The red and yellow shades on the box grasps the audiences attention and enables the audience to remember this item compared to other items in the market. These colours also stand out against the white background which also allows the text to be spread out across the page for the audience to read. The font used for this advert is in sans-serif, which is typically a more informal/younger choice of font . This makes the advert look fun and different. 



Key theory 4 - Claude Levi-strauss - Structuralism 



Binary opposition:  When two concepts, messages or values are presented in direct opposition/opposites with one another. Claude believed that our world was based of oppositions. 







Fendi advert 


In This Fendi fashion advert, the famous models Gigi and Bella (the Hadid sisters) modeled in this advert. Because the models are well-know and recognisable  their physical identity is used to promote this advert; therefore the audience will be manipulated to purchase Fendi items in order to achieve this proposed lifestyle of individuality and confidence. There is Binary opposition between the modernised and lavish looking clothes against the old fashioned and dated interior of this house/background. This is emphasised through the vintage colours e.g. baby blue, baby pink. The dress that the model is wearing is very similar to the dated wallpaper. This makes the audience visually merge the two very simialar patterns together but, the only thing that differs is the modernisation between the two patterns; one being very modern fashion and the other being old interior design. This implies that Fendi brings old fashion/styles and patterns and regenerates them to make them modern and fashionable again.





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